FINAL TERM EXAMINATION
Spring 2010
IT430- E-Commerce
Time: 90 min
Marks: 60
Question No: 1 ( Marks: 1 ) - Please choose one
Creation of separate experiences for customers based on their behavior is called
► Demographic segmentation
► Behavioral segmentation
► Geo-Graphic Segmentation
► None of the above
Question No: 2 ( Marks: 1 ) - Please choose one
Track the customers online and do personalization is only possible through which of the following file(s) analysis.
► log files
► Cookie
► data mining
► log files and cookies.
Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following ,divides large network in small logical segments called subnets on basis of IP addresses
► Routers
► Bridge
► None of these
► Switches
Question No: 4 ( Marks: 1 ) - Please choose one
Where in an HTML document is the correct place to refer to an external style sheet?
► At the end of the document
► At the top of the document
► In the section
► In the section
Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following is NOT valid HTML code line?
►
►
►
►
Question No: 6 ( Marks: 1 ) - Please choose one
How do you change the left margin of an element?
► Padding-left
► Margin
► Text-indent
► margin-left
Question No: 7 ( Marks: 1 ) - Please choose one
document.write (str.replace (/Microsoft/,"W3Schools"))
►This string object is deleting Microsoft word
► This string object is concatenating the Microsoft with W3schools
► This string object is replacing Microsoft with W3schools
► None of these
http://www.w3schools.com/jsref/jsref_replace.asp
Question No: 8 ( Marks: 1 ) - Please choose one
Meta tag contains:
► User information
► seller information
► web page key information
► bank information
Question No: 9 ( Marks: 1 ) - Please choose one
Porter’s Model helps a firm to identify threats to its competitive position and to devise plans including the use of IT and e-commerce to protect or enhance that position.
► True
► False
Question No: 10 ( Marks: 1 ) - Please choose one
The act of intentionally registering domain names containing trademarks/trade names of prominent companies to later blackmail or demand ransom from those companies is called ------------------
► Cyber squatting.
► Trade mark
► Online Defamation
► Parasites
Question No: 11 ( Marks: 1 ) - Please choose one
In which type of data mining, Apriori algorithms is used?
► Classification
► Association
► Characterization
► Clustering
Question No: 12 ( Marks: 1 ) - Please choose one
Idea of Value Chain Model was given by..
► Micheal Porter
► Henry Porter
► Welkin Tin
► Soleman
Question No: 13 ( Marks: 1 ) - Please choose one
Support activities in Value Chain model includes
► Finance and Administration
► Human Resources
► Technology Development
► All of these
Question No: 14 ( Marks: 1 ) - Please choose one
Which property of the document object is used to create a cookie?
► creatcookie
► cookie
► cookies
► updatecookie
Question No: 15 ( Marks: 1 ) - Please choose one
Cyber wallet can automatically assemble the correct payment and pay it too.
► True
► False
Question No: 16 ( Marks: 1 ) - Please choose one
DSMD stands for "Dual Signature Message Digest".
► True
► False
Question No: 17 ( Marks: 1 ) - Please choose one
In SSL, the credit card/debit card information remains with the merchant. It is considered as a(n)________________.
► Advantage of SSL
► Disadvantage of SSL
► Benefit of SSL
► Secure factor of SSL
Question No: 18 ( Marks: 1 ) - Please choose one
Dividing market, with respect to people having income level greater than Rs 30000, is geographic segmentation.
► True.
► False.
Question No: 19 ( Marks: 1 ) - Please choose one
Data cleaning means ________.
► Adding missing values
► Correction of erroneous values
► Both of above
► None of above
Question No: 20 ( Marks: 1 ) - Please choose one
Established ----------- can build trust for online business more quickly as compared to a new company/business without reputation
► Brand
► Language
► Culture
► Infrastructure
Question No: 21 ( Marks: 1 ) - Please choose one
Choose the right one that which organization based in Switzerland is one such arbitration service provider nominated under the UDRP.
► WITO
► WIPO
► MIPO
► MITO
Question No: 22 ( Marks: 1 ) - Please choose one
Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it?
► True
► False
Question No: 23 ( Marks: 1 ) - Please choose one
Criminal wrongs such as breach of contract are deemed to violate only the rights of individuals and not the society in general
► True
► False
Civil wrongs such as breach of contract are deemed to violate only the rights of individuals and not the society in general
Question No: 24 ( Marks: 1 ) - Please choose one
#00ff00 in HTML indicates
► Pure green color
► Pure blue color
► Pure red color
► Pure yellow color
Question No: 25 ( Marks: 1 ) - Please choose one
Virtual PIN Payment System requires both merchant and buyer to register with _______________.
► Auto Clearing House (ACH)
► First Virtual (FV)
► DSS (Digital Signature Standard)
► DES (Data Encryption Standard)
Question No: 26 ( Marks: 1 ) - Please choose one
The process of key search attack is driving private key from _____.
► Public key
► Symmetric key
► Asymmetric key
► Private key
Question No: 27 ( Marks: 1 ) - Please choose one
In e-cash system which type of encryption is used?
► a) Symmetric
► b) Asymmetric
► Both a&b
► None
Question No: 28 ( Marks: 1 ) - Please choose one
The number of stages in e-cash payment system is/are _____.
► one
► two
► three
► four
Question No: 29 ( Marks: 1 ) - Please choose one
What is/are the advantages of EDI?
► No paper work
► No human intervention
► Exchange of information takes place in seconds
► All of Above
Question No: 30 ( Marks: 1 ) - Please choose one
The term “Appropriate Authority” includes ______________ legislative assemblies
► 2
► 3
► 5
► 4
FINAL TERM EXAMINATION
Spring 2010
IT430- E-Commerce (Session - 1)
Question No: 1 ( Marks: 1 ) - Please choose one
JIT Stands for
► Just In Tim
► Joint investigation Technique
► Join in Training
► Just In Total
Page 147 :For instance, packaging material should only be ordered for just in time (JIT) delivery,
Question No: 2 (Marks: 1) - Please choose one
JIT concept means
► No distribution channel
► No warehousing
► Easily delivery page 147
► No communication
Question No: 3 ( Marks: 1 ) - Please choose one
Press release can provide information about current events and news to, which of following, via a internet?
► Print media
► T.v commercial
► Press or media
► T.v program.
Page 135: Press releases can provide information about current events and other important news to the press or media via internet.
Question No: 4 ( Marks: 1 ) - Please choose one
Visitor’s location, IP address, time of visit related information are added, in which of the following
► call handling files
► cookies
► log files
► Data mining files.
Page 136: Log files consist of data generated by site visits and include information about each visitor’s location.
Question No: 5 ( Marks: 1 ) - Please choose one
FSTC stands for:
► Financial Services Technology Consortium
► Financial Secrets Technology Consortium
► Final Security threats control
► First Service Technology Consortium
Page 113: Financial Services Technology Consortium (FSTC) is a group of U.S banks, research agencies and government organizations formed in 1993.
Question No: 6 ( Marks: 1 ) - Please choose one
Downstream activities relate to?
► Materials/services or the input from suppliers
► Manufacturing and packaging of goods
► Distribution and sale of goods to distributors/customers
► Manufacturing and Distribution
Page 155: Downstream activities relate to distribution and sale of goods to distributors/customers
Question No: 7 ( Marks: 1 ) - Please choose one
The process of taking active role in working with suppliers to improve products and processes is called?
► Value chain management
► Supply chain management
► Supply chain management software
► Porter Model
Page 155: The process of taking active role in working with suppliers to improve products and processes is called supply chain management.Today, firms are reaching beyond limits of their own organizational structure.
Question No: 8 ( Marks: 1 ) - Please choose one
Porter’s Model helps a firm to identify threats to its competitive position and to devise plans including the use of IT and e-commerce to protect or enhance that position.
► True
► False
Page 158 : Porter’s Model helps a firm to identify threats to its competitive position and to devise plans including the use of IT and e-commerce to protect or enhance that position.
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following is NOT force of Porter’s competitive rivalry Model?
► Threat of potential/new entrants
► Threat of substitute
► Differentiation and cost leadership
► Competition between existing players
Page 158: force of Porter’s competitive
· Threat of potential/new entrants to the sector
· Threat of substitute product or service in the existing trade
· Bargaining power of the buyers
· Bargaining power of the suppliers
· Competition between existing players
Question No: 10 ( Marks: 1 ) - Please choose one
ANSI stands for ……….
► American National Standards Institute
► All Network Standards Institute
► American New standards Institute
► Australia National standards Institute
Page 147: ANSI (American National Standards Institute)
Question No: 11 ( Marks: 1 ) - Please choose one
Company collecting information assumes that the customer does not object to a specific use of information unless the customer specifically denies the permission. Thus, the company may use the collected information for its own purpose, as well as, sell or rent it out to other firms or persons. Which of the following Approach it is using?
► Opt-inout
► Opt-out 183
► Swap-out
► Opt-in
Question No: 12 ( Marks: 1 ) - Please choose one
An address represented by four decimal numbers separated by a period is the
► IP
► RIP
► MAC
► None of the given
Page no 7: IP addressing
It is the logical addressing scheme used to identify computer machines on the internet. Each computer has a unique IP address provided by IP protocol for a given session. It is represented by four decimal numbers separated by a period e.g, 140.57.220.200 (see Fig. 5 below). Computers see this information as a stream of 32 bits.
Question No: 13 ( Marks: 1 ) - Please choose one
Who is making the Web standards?
► International Standard Organization
► ANSI
► Microsoft
► The World Wide Web Consortium
Page 74: World Wide Web Consortium (W3C), a non-profit organization that maintains standards for the web presented the draft of XML in late 1990’s.
Question No: 14 ( Marks: 1 ) - Please choose one
Individuals who write programs or manipulate technologies to gain unauthorized access to computers and networks are --------------- .
► Administrators
► Experts
► hackers
► Coders
Page 94: Hackers Hackers or crackers are those individuals who write programs or manipulate technologies to gain unauthorized access to computers and networks.
Question No: 15 ( Marks: 1 ) - Please choose one
The process of scrambling a message with the help of a key is called -------------- .
► Cryptography
► Filtering
► Transposition
► Encryption
Page 100: The process of scrambling a message with the help of a key is called Encryption.
Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following is NOT supported by position property?
► Relative
► absolute
► static
► dynamic
Question No: 17 ( Marks: 1 ) - Please choose one
JavaScript variables can begin with ----------- .
► a lower case letter
► an underscore character
► a dollar sign
► all of the above
Page 54: Variable names can begin with an uppercase letter (A-Z), lower case letter (a-z), an underscore character (_), or dollar sign ($). Remaining characters can be any of the above or from digits (0-9). In JavaScript variables are case sensitive.
Question No: 18 ( Marks: 1 ) - Please choose one
Symmetric algorithms are faster than asymmetric.
► True
► False
Page 105: The advantage of using symmetric key is that since symmetric algorithms are faster as compared to asymmetric,
Question No: 19 ( Marks: 1 ) - Please choose one
SET doesn’t require special software on the client or merchant side.
► True
► False
Question No: 20 ( Marks: 1 ) - Please choose one
Which e-business helps to improve policies, procedures, customer services, and general operations of other businesses?
► Online shopping malls.
► Selling intellectual property online.
► Online service providers.
► Online automotive sites and energy online.
Page 129: Online Service Providers e-businesses help improve policies, procedures, customer service and general operations of other businesses. They can provide consultancy/professional services, for example, web site development services, online legal consultancy services etc.
Question No: 21 ( Marks: 1 ) - Please choose one
Choose which one is a very critical element in supply chain management in an E-commerce environment.
► Transaction
► Communication
► None of the given
► All of the given
Page 155: Internet is a very quick and effective tool of communication. On the other hand, communication is also a very critical element in supply chain management.
Question No: 22 ( Marks: 1 ) - Please choose one
Established ----------- can build trust for online business more quickly as compared to a new company/business without reputation
► Brand
► Language
► Culture
► Infrastructure
Page 161: Note that companies with established brands can build trust for online business more quickly as compared to a new company/business without reputation, since a brand conveys expectations about how the online business would behave.
Question No: 23 ( Marks: 1 ) - Please choose one
-------------means services in relation to the transformation of contents of an electronic
document from its original form to one that cannot be understood or decoded by any unauthorized person
► Cryptography services
► Accredited Certification Service Provider’
► Originator
► Addressee
Page 163: “‘Cryptography services’ means services in relation to the transformation of contents of an electronic document from its original form to one that cannot be understood or decoded by any unauthorized person”.
Question No: 24 ( Marks: 1 ) - Please choose one
Choose the right one that which organization based in Switzerland is one such arbitration service provider nominated under the UDRP.
► WITO
► WIPO
► MIPO
► MITO
Page 182: World Intellectual Property Organization (WIPO) based in Switzerland is one such arbitration service provider nominated under the UDRP.
Question No: 25 ( Marks: 1 ) - Please choose one
------------- wrong is an act deemed by law to be harmful to the society in general such as theft or murder etc. and the state itself is a party in such matters.
► Criminal
► Civil
► Plentiful
► None
Page 176: criminal wrong (crime) is an act deemed by law to be harmful to the society in
general such as theft or murder etc. and the state itself is a party in such matters.
Question No: 26 ( Marks: 1 ) - Please choose one
Why we use reset tag in HTML?
► To remove the text written in Notepad.
► To remove the text written in between and tag.
► To remove the text written in between and tag.
► To remove the text written in between tag.
Question No: 27 ( Marks: 1 ) - Please choose one
If we apply hash function on any message the message will become message digest. Can we get original message by applying hash function again on message digest?
► Yes
► No
Page 103: A hash function is said to be one way because we cannot go back to the original text on applying the hash function to a message digest.
Question No: 28 ( Marks: 1 ) - Please choose one
The process of key search attack is driving private key from _____.
► Public key
► Symmetric key
► Asymmetric key
► Private key
Page 108: The public key and its corresponding private key are linked with each other with the help of a large composite number. These attacks attempt to derive the private key from its corresponding public key using that number.
Question No: 29 ( Marks: 1 ) - Please choose one
In e-cash system which type of encryption is used?
► a) Symmetric
► b) Asymmetric
► Both a&b
► None
Page 118 : The request is encrypted with a symmetric key and that symmetric key is encrypted with the public key of the bank, thus creating a secure envelope.
Question No: 30 ( Marks: 1 ) - Please choose one
Brand marketing is related to the barrier
► Language Barrier
► Cultural
► Lack of Trust
► Network Barrier
FINALTERM EXAMINATION
Spring 2010
IT430- E-Commerce (Session - 3)
Question No: 1 ( Marks: 1 ) - Please choose one
In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last …………………withdrawals to the E-bank.
► 10
► 12
► 18
► 16
reF: page 119
In case network fails or computer crashes during payment transaction, coins might be lost. All signed blinded coins from last 16 withdrawals are sent by the bank to the client.
Question No: 2 ( Marks: 1 ) - Please choose one
Which entity does not include in SET(secure Electronic Transaction)?
► Seller
► Buyer
► Payment gateway
► Bank
Question No: 3 ( Marks: 1 ) - Please choose one
Traditionally Marketer use the market segmentation(s) like
► Geo-graphic Segmentation
► Demographic Segmentation
► Psychographic Segmentation
► All of the above page 131
Question No: 4 ( Marks: 1 ) - Please choose one
Class C has:
► Network 01 byte and 03 hosts
► Network 02 bytes and 02 hosts
► Network 03 bytes and 01 host page 10
► None of these
Question No: 5 ( Marks: 1 ) - Please choose one
In ring topology, failure of network cable will only take down one computer’s network access.
► True
► False page 14
Question No: 6 ( Marks: 1 ) - Please choose one
Which device uses the IP address
► Switch
► Router page 15
► Repeater
► None of these
Question No: 7 ( Marks: 1 ) - Please choose one
What is the correct HTML for inserting an image?
►
► 
page 53
►
► image.gif
Question No: 8 ( Marks: 1 ) - Please choose one
Cryptographic Algorithms are measured in terms of
► Key length 108
► Complexity
► Simplicity
► All of the above
Question No: 9 ( Marks: 1 ) - Please choose one
Upstream activities relate to?
► Materials/services or the input from suppliers page 154
► Manufacturing and packaging of goods
► Distribution and sale of goods to distributors/customers
► Input from suppliers and Distribution
Question No: 10 ( Marks: 1 ) - Please choose one
Television, radio and print media are in a (n) ……………………. Mode.
► Passive
► Active
► Static
► Dynamic
reF: page 139
In case of television, radio or print media people are normally in a passive mode
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following Barriers to International E-Commerce?
► Advertising
► Patents
► Infrastructure
► Capital
Ref: page 161
Barriers to international ecommerce include lack of trust, lack of infrastructure, language and culture.
Question No: 12 ( Marks: 1 ) - Please choose one
Exclusive right granted by law to make, use and sell an invention. What is called?
Parasites
► Trade mark
► Patent infringement
► Copyright
Ref: page 181
A patent is an exclusive right granted by law to make, use and sell an invention.
Question No: 13 ( Marks: 1 ) - Please choose one
Suppose, someone circulates a news item in the media about the reputation of a doctor, alleging him to be professionally incompetent and negligent. This doctor may then file a lawsuit against that person claiming that his reputation has been injured due to such an act.
Which legal issue arises due to such acts?
► Cyber Crimes
► Online Defamation
► Cyber squatting
► None
Ref: page 182
A defamatory statement is a false statement that injures the reputation of on another person or company. If a statement injures the reputation of a product or service instead of a person, it is called product disparagement. Suppose, someone circulates a news item in the media about the reputation of a doctor, alleging him to be professionally incompetent and negligent. This doctor may then file a lawsuit against that person claiming that his reputation has been injured due to such an act.
Question No: 14 ( Marks: 1 ) - Please choose one
Characterization and Clustering belong to which of the following types of Data Mining?
► Additive
► Predictive
► Selective
► Descriptive
reF; page 141
Classification and association are predictive types of data mining while characterization and clustering represent the descriptive type.
Question No: 15 ( Marks: 1 ) - Please choose one
EDI stands for……..
► Electronic Digital Information
► Electronic Data Integration
► Electronic Data Interchange page 147
► All of these
Question No: 16 ( Marks: 1 ) - Please choose one
Implementing Value Chain model can help us to…
► Reduce cost
► Improve quality of products
► Create new ways of selling products
► All of these.
Ref: page 153
It can reduce costs of a business;
It can improve quality of products;
It can help in reaching new customers or suppliers;
It can create new ways of selling products.
Question No: 17 ( Marks: 1 ) - Please choose one
Following are malicious programs EXCEPT ----------------- .
► Back doors
► Trojan Horses
► Firewalls page 94
►Worms
Question No: 18 ( Marks: 1 ) - Please choose one
Which of the following is a valid variable name?
► 6th_student_CGPA
► first_student_CGPA page 57
► last student CGPA
► *any_student_CGPA
Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following payment mode does not require customer to pay interest to the bank on each transaction?
► Credit card
► Debit card page 110
► Electronic check
► All of the above
Question No: 20 ( Marks: 1 ) - Please choose one
FVIPSS stands for _________.
► First Virtual Internet Payment System Server page 110
► First Virtual International Payment System Server
► First Virtual International Payment System Services
► First Virtual Internal Payment System Services
Question No: 21 ( Marks: 1 ) - Please choose one
Which e-business helps to improve policies, procedures, customer services, and general operations of other businesses?
► Online shopping malls.
► Selling intellectual property online.
► Online service providers.
► Online automotive sites and energy online.
reF: page 129
These e-businesses help improve policies, procedures, customer service and general operations of other businesses.
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is NOT an identified behavioral mode of customers on the web?
► Browsers
► Buyers
► Shoppers
► Seller
Ref: page 132
Browsers – customers who just browse through the site with no intention of buying
Buyers – customers who are ready to buy right away
Shoppers – customers who are motivated to buy but want more information
Question No: 23 ( Marks: 1 ) - Please choose one
Downstream activities relate to distribution and sale of goods to distributors/customers
► True page 155
► False
Ref: Downstream activities relate to distribution and sale of goods to distributors/customers
Question No: 24 ( Marks: 1 ) - Please choose one
Online banking is a substitute of tradition banking. Is it?
► True page 158
► False
Ref:
For example,
to start online banking a company does not require heavy investment in constructing buildings (branch offices), hiring staff etc. as required in traditional banking.
Question No: 25 ( Marks: 1 ) - Please choose one
-------------means services in relation to the transformation of contents of an electronic
document from its original form to one that cannot be understood or decoded by any unauthorized person
► Cryptography services
► Accredited Certification Service Provider’
► Originator
► Addressee
reF; pgae 163
“‘Cryptography services’ means services in relation to the transformation of contents of an electronic document from its original form to one that cannot be understood or decoded by any unauthorized
person”.
Question No: 26 ( Marks: 1 ) - Please choose one
Law is broadly divided into two classes on the basis of nature of wrong, namely, ------------ and ---------------
► Civil law and criminal law
► ETO and criminal law
► Supreme and Civil Law
► None
Ref: page 176
Law is broadly divided into two classes on the basis of nature of wrong, namely, civil law and criminal law.
Question No: 27 ( Marks: 1 ) - Please choose one
Each layer except ………… has got a header.
► Physical layer page 4
► Datalink layer
► Session layer
► Network layer
Question No: 28 ( Marks: 1 ) - Please choose one
Symmetric algorithms are faster than asymmetric?
► true page 105
► false
Ref; symmetric algorithms are faster as compared to asymmetric,
Question No: 29 ( Marks: 1 ) - Please choose one
SET was developed in _____.
► 1996
► 1997 page 122
► 1998
► 1999
Question No: 30 ( Marks: 1 ) - Please choose one
LDA stands for _______
►Lahore Development Authority pafge 165
► Lahore Development Act
