Mgt603 Mid Term Current Paper (Dec 2010)

Mgt603 Mid Term Current Paper (Dec 2010)

my paper was too tough Suppose according to the IFE matrix, the weighted score of a certain company is 3.20. How that company will interpret this score in terms of its internal factors baq sb question exmple k sath thy or smjh se bahair

Another Paper:\

My Today paper of Strategic Management Q. Define focus strateies what are the rules and guidelines to adpot focus strategy? Q. Define market peneteration Give an example of local or multinational company? Q. In the CPM is A=2.50 B=1.50 C=3.50 interpret and campare with each other A, B and C. Q. aur ek continue working conditions k hawaly se tha bhool gya??

Mgt613 Mid Term Current Paper (Dec 2010)

Mgt613 Mid Term Current Paper (Dec 2010)

My Today Paper. Q. Automation of a production setting requires the use of robots. How do you agree with the statement? Q. Write down the chracteristics of a Well Designed service system? Q. From the following date of ABC Comapny determines the efficeincy and utilization? Designed capacity = 60 unit/day Effective capacity= 45 unit/day Actual Capacity =39 unit/day Q. ABC Co. planned to purchase a new machine Total fixed cost Rs. 15000 , variable cost per unit Rs.5. Revenue per unit Rs. 7. Determine the Breakeven point. (b) if the cost increase by 10% and revenue decrease by 10% then what will be the break even point all the things are same?

Mkt501 Mid Term Current Paper (Dec 2010)

Mkt501 Mid Term Current Paper (Dec 2010)

today paper of mine 28mcq's two Q of 5marks & two of 3marks how good brand name added valu of company products? 3 Explain how Marketers can prolong the lives of many products in the maturity or decline stages of the PLC? Also how can they move those products back to their growth stage? 3 The first step in the product development process is generation of ideas. Discuss what are the internal and external sources of ideas? Why external sources are considered to be the more important than internal source? 5 types of discount? 5 mcq's almost from past papers..

CS402 Mid Term Current Paper (Dec 2010)

CS402 Mid Term Current Paper (Dec 2010)

difference in star plus and kleene star closure? what id palndrome? mealy machine? NFA 2 FA?

CS201 Mid Term Current Paper (Dec 2010)

CS201 Mid Term Current Paper (Dec 2010)

objective from past papers... subjective questions which i remem were like: Q: multi dimensional array of 2 rows. assign first index of both rows '2' Q: print the diagonal elements of a n-dimensional matrix

CS610 Mid Term Current Paper (Dec 2010)

CS610 Mid Term Current Paper (Dec 2010)

- Difference b/w static and dynamic routing - Define Switched multi megabit data service (SMDS) - Store and forward technology? - (I do not remember the exact statement of this question, but the concept was like this) Can different segments of network be connected to form a bridge cycle. If yes, how? - How does a bridge builds up routing table (again not sure about the exact statement of question, but concept was this) - Difference b/w cells and packets?

Another Paper:

20mcqs (mostly from past papers) 1) what is LAN and WAN. (2) 2) what is VIRTUAL CHANNEL AND CIRCUIT (3) 3) physical hosting of WAN (5) 4) What are default routes, draw the table (3) 5) GIve a comparision of wiring Schemes. 6) Compare connection oriented and connectionless Service. (5)

CS609 Mid Term Current Paper (Dec 2010)

CS609 Mid Term Current Paper (Dec 2010)

Q (5 marks)

Explain the usage of XON and XOFF is software based flow control Ans (Page # 158 , lec # 17) Q Write a function that will read the status of COM Port and return the modem line status is a unsigned int. COM port number will be passed as parameter. Q Write down the purpose of int 12H and int 15H/88H Ans : int 12H : used for memory interface int 15H/88H return = No. of kb above 1 MB Q Write down the detail of the Service (00,01,02) of int 17H which is used in printer. Ans : 00 : Display characters 01 : Initialze Printer 02 : Request printer. some questions of Another Paper. Q (2 Marks ) write stands for THR RBR DLL DLM Q write stands for. DSR DTR RTS CTS

CS615 Mid Term Current Paper (Dec 2010)

CS615 Mid Term Current Paper (Dec 2010)

1. Describe the concept of information description (2) 2. write the steps of product evaluation (2) 3.write 6 methods of requirement elicition. (3) 4. execution process tasks(3) 5. What is the difference between interim version and baseline versions (5) 6. What is the difference between data gathering data usage guidlines (5) Project management processes can be organized into _____________ groups ► Four ► Five ► Six ► Seven Finally, the specification includes a ________ ► Bibliography ► Appendix ► Both Bibliography and Appendix ► Reference Requirements are refined and analyzed to assess their clarity, completeness, and_______ ► Correctness ► Consistency ► Concurrency ► None of given A software project that meets all the stated objectives is a success of _________ ► Project quality ► Project fundamental purpose ► Project management myth ► Project requirement

Another Paper:

1. Quality Fuction Deployment (5) 2. Formal Technical Review (5) 3. Configuration Control Tools(2) 4. Attributes of Software Design (2) 5. SQA activities. (3)

Fin622 Mid Term Current Paper (Dec 2010)

Fin622 Mid Term Current Paper (Dec 2010)

Question No: 1 ( Marks: 1 ) - Please choose one Which of the following statements is TRUE regarding Profitability Index? ► It ignores time value of money ► It ignores future cash flows ► It ignores the scale of investment ► It ignores return on investment Question No: 2 ( Marks: 1 ) - Please choose one The employment of fixed costs associated with the actual production of goods or services is known as: ► Financial leverage ► Volume discounting ► Operating leverage ► Covariance Question No: 3 ( Marks: 1 ) - Please choose one Which of the following statements is CORRECT regarding the fundamental analysis? ► Fundamental analysts use only Economic indicators to evaluate a stock ► Fundamental analysts use only financial information to evaluate a company's stocks ► Fundamental analysts use financial and non-financial information to evaluate a company's stocks ► Fundamental analysts use only non-financial information to evaluate a company's stocks Question No: 4 ( Marks: 1 ) - Please choose one ABC Corporation declared 10% dividend on its shares. A person purchased some shares of this corporation after the dividend was announced. If he is entitled to receive the declared dividend, his shares would be categorized as which of the following? ► Ex-Dividend ► Cum-Dividend ► Stock- Dividend ► Cash Dividend Question No: 5 ( Marks: 1 ) - Please choose one Which of the following firms would have the highest financial leverage? ► A firm having debt-to-equity ratio of 30:70 ► A firm having debt-to-equity ratio of 40:60 ► A firm having debt-to-equity ratio of 50:50 ► A firm having debt-to-equity ratio of 60:40 Question No: 6 ( Marks: 1 ) - Please choose one Which of the following types of bonds pays no annual interest to the holder, but is sold at discount below the par value? ► An original maturity bond ► A floating rate bond ► A fixed maturity date bond ► A zero coupon bond Question No: 7 ( Marks: 1 ) - Please choose one What will be the effect of reduction in the cost of capital on the accounting break-even level of revenues?  ► It raises the break-even level ► It reduces the break-even level. ► It has no effect on the break-even level. ► This cannot be determined without knowing the length of the investment horizon. Question No: 8 ( Marks: 1 ) - Please choose one Which of the following risks increases as the debt level of a business increases? ► Financial risk ► Operating risk ► Business risk ► Investment risk Quiz no.9 Which of the following is a transaction of a primary financial market? ► Initial Public Offering ► Buying Mutual Funds Certificates ► Selling old shares ► Buying Bonds issued in previous years Question No: 10 (Marks: 1) - Please choose one A firm had an interest expense of Rs.400,000 on its outstanding debt during the financial year 2006-2007. If the firm marginal tax rate is 40%, what was the total tax savings of the firm during the period 2006-2007? ► Rs.150, 000 ► Rs.160, 000 ► Rs.170, 000 ► Rs.180, 000 Question No: 11 (Marks: 1) - Please choose one Which of the following are the primary sources of capital to the firm? ► Net income, Retained earnings and Bank loans ► Bonds, Preferred stock and Common stock ► Operating profits, extraordinary gains and Dividends ► Amortization cash flow, Net income and Retained earnings Question No: 12 (Marks: 1) - Please choose one Which one of the following costs should be ignored while evaluating the financial viability of a project? ► Initial cost ► Equipment cost ► Cost of capital ► Sunk cost Fin622 Mid Term Current Paper (Dec 2010) Q 1.Why the weighted average cost of capital of levered firm is lesser than the un-levered firm? Briefly describe. Marks 3 Q 2.What is the difference between systematic and unsystematic risk? Marks 3 Q 3.Compare and contrast the Stable Dividend per share policy and Constant dividend payout policy. Marks 5 Q 4.How does the probability analysis evaluate the financial feasibility of a project? Marks 5 (note; the answers of MCQ's are in bold form)

Another Paper:

total quiz=32 MCQs =28 2 question =3 numbers 2 question = 5 number Q suppose we have two stocks i.e. stock A and stock B.stock A has beta of 1.5 and stock B has a beta of 0.75.The expected rate of return on average stock is 13% and the risk free rate of return is 7%.By how much does the required rate on the riskier stock exceeds the required return on the less risky stock. (5) Q Why weighted average cost of capital of a levered firm is lesser than that of an Un-levered firm? Explain briefly? (3) Another Paper: Total Question: 32 MCQs: 28 each of 1 mark Descriptive: 4 Question # 28 (3 marks) soft capital rationing and hard capital rationing Question # 29 (3 marks) wacc is lesser of levered firm than un-levered firm? why? Question # 30 (5 marks) have to find Variance of the require rate return Question # 31 (5 marks) pure play Another: FIN622 -- Fall 2010 Papers (Latest) MCQs = 28 Subjective Questions = 4 65% MCQs and Subjective from old papers. 1) Systemic and unsystematic risk(3 M) 2) Capital ratio for investment (5) 3) Levered and un levered for firm (3) 4) Dividend policy and types.(5)

Another:

MCQs = 28 Subjective Questions = 4 1) Difference b/w simple payback period and discount period? 2) Difference b/w economic break even point and accounting break even point. 3) Equity and capital of firm? Another why market value of cost of debt and equity used in WACC instead of book value? Determinate market value of cost of debt and equity? (5) What is the influence of inflation on the rate of return in CAPM? Face Value = 1020, time period = 15 years, after 1 year bond value increases to 1050. Coupon payment = Rs.80 Calculate rate of return of bond?

Another Paper:

A public limited Company had sales of Rs.2 million this year. The marketing manager expects sales to grow at a 10 percent compound annual rate over the next 10 years. On this basis, which of the following is the closest amount of sales in 10 years? Suppose you invest Rs.400,000 in treasury bills and Rs.600,000 in the market portfolio. What is the return on your portfolio if bills yield 6% and the expected return on the market is 14%? What does the return on this portfolio imply for the expected return on individual stocks with betas of 0.6? Stocks A and B has the following historical returns: Year StockA,s Returns (rA) StockB,s Returns (rB) 2003 -18.00% -14.50% 2004 33 21.8 2005 15 30.5 2006 -0.5 -7.6 2007 27 26.3 Assume that a person held a portfolio consisting of 50% of Stock A and 50% of Stock B. What would have been the realized rate of return on the portfolio in each year from 2003 to 2007? What would have been the average return on the portfolio during this period? Does the value of firm increase when it increases its proportion of debt financing? How high market interest rates leads to capital rationing? Explain briefly.

Mgmt630 Mid Term Current Paper (Dec 2010)

Mgmt630 Mid Term Current Paper (Dec 2010)

Here are my long questions Miss Maria. Hope these will help you in your preparations. 1. What are the key Attributes of Intelligent Behavior (3 Marks) 2. Write steps approaches to Knowldege Value Added (3 Marks) 3. What are the challanges being faced by Knowledge Management? State any Five of them (5 Marks) 4. What are the benefits of monitoring and measuring Knowledge Usage? (5 Marks) 5. What is the purpose of Balance Scorecard? (5 Marks) If possible share also your long questions for the rest of the selfish g roup memebers who don't like to share their knowledge despite of knowing that "Knowlege is increased as being shared with others". Thanks Wish you all the best for your MGMT630 exam.

Another Paper:

Total Questions: 23 MCQs: 18 almost 5/6 MCQs were from previous solved paper, only 12/13 were new to me.. Subjective: 5 Q#1:(5Marks) differentiate explicit and tactic Q#2: (5Marks) how one know that Knowledge management initiatives are taken in organization Q#3: (5Marks)QMM in relation with Theory of Change Q#4: (3Marks) differentiate between dunremember Q#5: (3Marks) 3 important factors of knowledge management

Mgt111 Mid Term Current Paper (Dec 2010)

Mgt111 Mid Term Current Paper (Dec 2010)

One Question is from the new functions of government, Read full chapter # 09 One Question is about the factors affecting decision making process One Question is about "define the term Limited Rationality" I think this question is of 3 marks What are the major aspects of Planning? 1. Contribution to the organization's objectives and purpose. 2. Importance in Managerial tasks 3. Pervasiveness at all levels 4. Efficiency Vs effectiveness of Plan I think fifth question bhi tha, par wo yaad nahi.

Mgt201 Mid Term Current Paper (Dec 2010)

Mgt201 Mid Term Current Paper (Dec 2010)

1. What is interest rate tradeoff? What is Bonds period tradeoff? 2. Numerical Given 1. Expected Return 2. Probability Find Standard Deviation. 3. Write down the formula of NPV. Q: Difference between expected return and required rate of return? 5 Q: two projects of different life spans how would you calculate there npv? Give an approach! 5 Q: different types of investment time horizons? 3 Q: differentiate between junk and floating rate bonds? 3

Another Paper:

· What are the reason due to which you do not invest in project which provide you highest return?(3) · Briefly explain advantages of assets having short life(3) · How negatively coorelated investment behave in a market?(5) · Why does diversification reduce risk(5)

Another Paper:

Q. No.01: What advantages of Short life assets? (03) Q.No. 02: How Diversification reduce risk? (03) Q.No. 03: What is effecient Portfolio, How does an investors choose optimal portfolio profit(05)

Mgt211 Mid Term Current Paper (Dec 2010)

Mgt211 Mid Term Current Paper (Dec 2010)

1- List out major factors that contribute to success of new businesses. (3) 2- From lowest to highest, what is Maslow's Hierarchy of Needs? (3) 3- Explain entrepreneurship and describe some key characteristics of entrepreneurial Personalities and their activities. (5) 4- Describe Reinforcement theory. (5)

Another Paper:

28 mcqs subjective type questions are: what r the tasks invovled in human resource plan?? 3 marks write some non financial ways to compensate employees. 3 marks equity thoery?? 5 marks how human resource is important in strategic tools??? 5 marks

Another Paper:

50% mcq's were from past papers subjective question what are the causes of disequilibriam in balance of payment in a country? what are the tasks to develop human resource plan who are potential customer? what is equity theory

Mgt411 Mid Term Current Paper (Dec 2010)

Mgt411 Mid Term Current Paper (Dec 2010)

Discuss bubbles in your own word. (Marks: 5) Find out YTM of 1 year 10% coupon bond selling at $120. (Face value of bond = $100).3 Why stocks are risky (3) One qwestion was numerical ( 5)

Another Paper:

Total questions were 32 28 were in objective and 4 in Subjective 1. How and increase expected inflation affected equilibrium on bond demand and supply (3) 2. Describe fact about term structure (3) 3. Discuss bubble in ur own words (5) 4. Briefly explain the factor which shift the demand (5)

Mgt501 Mid Term Current Paper (Dec 2010)

Mgt501 Mid Term Current Paper (Dec 2010)

No job opportunity available for an individual with physical imparity in ARMY, is this act of discrimination? 3 marks what info is reflected by the "red flag" how it help to screening job applications.? 3 different between training and development? 5 how MRIS help in operational and strategic management ?5

Another Paper:

28 mcqs total from 2009 midterm paper Describe Quantity discounts and its types. marks 3 what is the main error on jobs interview describe 3.. marks 3 what is job analys define.. marks 5 define hr planning marks 5

Mgt501 Mid Term Current Paper (Dec 2010)

Mgt502 Mid Term Current Paper (Dec 2010)

Mgt502 Mid Term Current Paper (Dec 2010)

1.How can an employee like employee recognitions program with reinforcement theory?(3) 2.Define cohesiveness and explain factors contributing to cohesiveness(3) 3.According to Masclow's theory what are some important implication for management to motivate employee?(5) 4.Why team have become so important for an organization.explain?(5)

Mgt602 Mid Term Current Paper (Dec 2010)

32 ques.s 28 mcqs 1. ABC company is advised to get help from focus ***** for the idea generation for teh new product. how focus ***** work and what exactly it is? 3 marks 2. wat is licensing and what r its benefits? 3 marks 3. discuss wat are the benefits in registering of trade mark? 5 marks 4. wat is GATT and its purposes? 5 marks

Another Paper:

MCQs = 28 Subjective Questions = 04 1) How existing products helps to get new idea. (3 marks) 2) How research and development helps to get new idea. (5 marks) 3) What is copy rightand its limitation. (3 marks) 4) What should bethe agreement for legal protection? (5 marks)

Another Paper:

28 mcqs total from midterm 2010 or latest quiz define 3 problem when an enterpuner start their business in inernationall market marks 3 define Middle ages 17th century 18th century total marks 3 if you want to start a business in international market what is your main decisions total marks 5 define product devel stages total marks 5

Mgt602 Mid Term Current Paper (Dec 2010)

Mkt501 Mid Term Current Paper (Dec 2010)

today paper of mine 28mcq's two Q of 5marks & two of 3marks how good brand name added valu of company products? 3 Explain how Marketers can prolong the lives of many products in the maturity or decline stages of the PLC? Also how can they move those products back to their growth stage? 3 The first step in the product development process is generation of ideas. Discuss what are the internal and external sources of ideas? Why external sources are considered to be the more important than internal source? 5 types of discount? 5 mcq's almost from past papers...........

Mkt501 Mid Term Current Paper (Dec 2010)

Mkt624 Mid Term Current Paper (Dec 2010)

paper was consist of 23 questions 18 mcqs 02 questions of 3 marks each 03 questions of 5 marks each brand positioning features 5 mrks Brand associations ways 3 marks

Mkt624 Mid Term Current Paper (Dec 2010)

Mkt621 Mid Term Current Paper (Dec 2010)

23 questions out of 5 were subjective and 18 were mcqs. Pulsing of scheduling strategy with an example (Marks 3) Noise in communication to target audience (internal and external) (Marks 3) Write factors of positioning strategy? (Marks 5) Write problem solving barriers? (Marks 5) What are characteristics of a good copywriter? (Marks 5) For subjective Chapter no 14, 16, 17 and 18 and 20 are most important. Totally Un-important are first 5 chapters. AIDA model was developed by ► Bovea ► E.K Strong ► Philip Kotler Which one of the following included in the Innovation-adoption model? ► Awareness ► Evaluation ► Trial ► Retention Which one of the following explains the course of a product's sales and profits over its lifetime? ► Product Life Cycle ► Dynamic Growth Curve ► Adoption Cycle ► Sales Chart Which one of the following is the best option available at the decline stage of business cycle? ► Change the sales force ► Launch same product in different market ► Increase the advertising budget ► Appoint new marketing manager Which one of the following tools is used to decide 'Advertising Reach'? ► Net Rating Point ► Net Program Rating ► Targeting Point ► Gross Rating Point Following are the product differentiations based on customers' perception EXCEPT: ► Perceptible ► Imperceptible ► Persuasion ► Induced Keep in mind the creative process of advertising, which of the following means; taking the information, working with it and thinking about it in the mind. ► Immersion ► Incubation ► Verification ► Digestion 'Above the line media' and 'Below the line media' are two important terms used in advertising based on promotional techniques. Which of the following is the example of 'Below the line media' promotion? ► TV ► Radio ► Cinema ► Direct mail OTHER MCQs coming in current papers MIDTERM PAPER OF MKT 621 -2009 Question No: 1 ( Marks: 1 ) - Please choose one Which one of the following tools is more influential for massive target audience to convey a message that is helpful in making a buying decision? ► Publicity ► Personal Selling ► Public relation ► Advertising Question No: 2 ( Marks: 1 ) - Please choose one Which of the following product differentiations based on customers' perception can be defined as: "No obvious difference but informs people about the difference"? ► Perceptible ► Imperceptible ► Induced ► Persuasive Question No: 3 ( Marks: 1 ) - Please choose one Following are the product differentiations based on customers' perception EXCEPT: ► Perceptible ► Imperceptible ► Persuasion ► Induced Question No: 4 ( Marks: 1 ) - Please choose one Which one of the following media is more effecitve to promote agriculture products? ► Radio ► Internet ► Newspaper ► TV Question No: 5 ( Marks: 1 ) - Please choose one Which one of the following is the best option available at the decline stage of business cycle? ► Change the sales force ► Launch same product in different market ► Increase the advertising budget ► Appoint new marketing manager Question No: 6 ( Marks: 1 ) - Please choose one Intermediaries typically perform all of the following functions EXCEPT: ► Breaking down the bulk quantity into small quantity ► Making goods locally available to customers ► Providing expert local market knowledge ► Creating direct communication from the customer to manufacturer Question No: 7 ( Marks: 1 ) - Please choose one For a given market, a demand curve is the relationship between _______. ► Price and quantity ► Price and supply ► Demand and supply ► Supply and quanity Question No: 8 ( Marks: 1 ) - Please choose one Which one of the following explains the course of a product's sales and profits over its lifetime? ► Product Life Cycle ► Dynamic Growth Curve ► Adoption Cycle ► Sales Chart Question No: 9 ( Marks: 1 ) - Please choose one Liana advertising agency (LAA) handles all aspects of the advertising process including planning, design, production, and placement services to its client "Xing Construction Company of China". LLA is a ________________. ► Creative agency ► Full service agency ► Composite agency ► Media Independent agency Question No: 10 ( Marks: 1 ) - Please choose one Which one of the following sections of an ad copy provides the main text portion of advertising message? ► Illustration ► Body Copy ► Art design ► Standing Details Question No: 11 ( Marks: 1 ) - Please choose one 'Above the line media' and 'Below the line media' are two important terms used in advertising based on promotional techniques. Which of the following is the example of 'Below the line media' promotion? ► TV ► Radio ► Cinema ► Direct mail Question No: 12 ( Marks: 1 ) - Please choose one Which one of the following methods can be used to determine the advertising budget? ► Competitive parity method ► Rating method ► Gross percentage method ► Ratio method Question No: 13 ( Marks: 1 ) - Please choose one In which of the following advertising budget approaches, management decides how much to spend on advertising by ignoring the market reality? ► Market Share Approach ► Top Down approach ► Bottom Up Approach ► Risk Approach Question No: 14 ( Marks: 1 ) - Please choose one Which one of the following is the part of post-campaign evaluation in an advertising research? ► Media Schedule ► Assess Effectiveness ► Coincidental Surveys ► Brand Tracking Question No: 15 ( Marks: 1 ) - Please choose one Advertisement is communication between sponsor and audience meant for informing or reminding about the product. Which of the following is NOT serving the informing objective of advertisement? ► Make consumers aware of new product ► Announcing a new price of product ► Explaining how a product works ► Products are still available for sale Question No: 16 ( Marks: 1 ) - Please choose one After watching the 30-minute infomercial on surf excel, Sana was certain the cleaning product would remove the grape juice stain from her white shirt. In terms of the communication process, Sana had engaged in which of the following process? ► Evaluating ► Encoding ► Decoding ► Messaging Question No: 17 ( Marks: 1 ) - Please choose one Which one of the following is NOT a component of information process model? ► Yielding ► Retention ► Comprehension ► Preferences Question No: 18 ( Marks: 1 ) - Please choose one ROPE is a problem-solving strategy and it stands for: ► Research, Objective, Programming, Evaluation ► Research, Objective, Problem, Evaluation ► Research, Objective, Promotion, Evaluation ► Resource, Objective, Promotion, Evaluation Question No: 19 ( Marks: 1 ) - Please choose one Which one of the following defines the basic purpose of promotion? ► Information Dissemination ► Dissuading Customers ► Feedback Retrieval ► Convenience to Customer Question No: 20 ( Marks: 1 ) - Please choose one Which one of the following is NOT a synonym of Target Audience? ► Target customer ► Disbeliever customers ► Target market ► Focus ***** Question No: 21 ( Marks: 1 ) - Please choose one Which one of the following tools is NOT used to decide 'Advertising Reach'? ► Gross Rating Point (GRP) ► Program Rating (PR) ► Targeting Rating Point (TRP) ► Competitive Parity Rating (CPR) Question No: 22 ( Marks: 1 ) - Please choose one Which one of the following advertising objectives can be defined to increase company's brand usage rate among existing consumers and encouraging non-users to have trial and / or purchase? ► Communication objective ► Sales objective ► Behavior related objective ► Media planning objective Question No: 23 ( Marks: 1 ) - Please choose one In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work? ► Immersion ► Incubation ► Illumination ► Verification Question No: 24 ( Marks: 1 ) - Please choose one Keep in mind the creative process of advertising, which of the following means; taking the information, working with it and thinking about it in the mind. ► Immersion ► Incubation ► Verification ► Digestion Question No: 25 ( Marks: 1 ) - Please choose one Which of the following methods can be used to measure the radio audience? ► Coverage ► Number of listeners ► Timings of programs ► All of the given options Question No: 26 ( Marks: 1 ) - Please choose one A printing error in a newspaper advertisement is an example of: ► Feedback ► Noise ► Message loop ► Carelessness Question No: 27 ( Marks: 1 ) - Please choose one ABC Company manufactures processor and advertises its product for Del and HP computers. It is an example of which of the following. ► Interactive Advertising ► Retail or Local Advertising ► Institutional Advertising ► Business to Business Advertising Question No: 28 ( Marks: 1 ) - Please choose one Which of the following is the process of identifying groups of customers with basically similar wants, needs, preferences or buying behaviors? ► Profiling ► Positioning ► Segmentation ► Targeting Question No: 29 ( Marks: 1 ) - Please choose one "Technological advances, shifts in consumer tastes and increased competition can reduce the demand of a product". This threat can arise mostly in which of the stages of PLC (Product Life Cycle)? ► Introduction ► Growth ► Maturity ► Decline Question No: 30 ( Marks: 1 ) - Please choose one At which of the following stages in the product life cycle, the sales growth starts to slow down? ► Introduction ► Growth ► Maturity ► Decline

Mkt621 Mid Term Current Paper (Dec 2010)

.............

MIDTERM EXAMINATION MKT621- Advertising & Promotion (Session - 1) Question No: 1

In which of the following years, the first newspaper ad seeking buyer for an Oyster Bay, was published?

1743 1704 1782 1793 Question No: 2 ( Marks: 1 ) - Please choose one

In which year the first ever TV commercial was launched?

1919 1976 1978 1923 Question No: 3 ( Marks: 1 ) - Please choose one

Following are the major benefits of advertising towards society, EXCEPT

Creating employment opportunities Add style to the life of customers Enhance awarness about products Presenting sugarcoated benefits and harms

Question No: 4 ( Marks: 1 ) - Please choose one If a beverage company says, "We probably become the leader of beverage industry in next year". Which one of the following appeals company has used in this advertisement? Puffery Weasel claim Shock ad Poignant Declare Question No: 5 ( Marks: 1 ) - Please choose one

Which of the following is NOT usually defined as an element of standard marketing mix? Price Place People Product Question No: 6 ( Marks: 1 ) - Please choose one

With which of the following, the concept of 'Intermediaries' is most closely associated?

Personal Selling Directory Advertising Channels of distribution All of the given options Question No: 7 ( Marks: 1 ) - Please choose one

With which of the following methods, a company compares internal capabilities with the

challenges of its external environment. STEP analysis SWOT analysis SBU analysis BCG analysis Question No: 8 ( Marks: 1 ) - Please choose one

Which of the following strategies is followed by a company when it lunches a new product in existing market? Market penetration Market development Product development Diversification Question No: 9 ( Marks: 1 ) - Please choose one

Which one of the following is responsible for media planning and media buying activities of the agency?

Media planner Media director Creative director Account director Question No: 10 ( Marks: 1 ) - Please choose one

Which one of the following is the process of establishing and maintaining a distinctive place in the customer's mind for an organization or its specific product?

Profiling Targeting Segmentation Positioning Question No: 11 ( Marks: 1 ) - Please choose one

Which one of the following sections of an ad copy provides the main text portion of advertising message? Illustration Body Copy Art design Standing Details Question No: 12

Which one of the following is NOT included in critical decisions about advertising research?

Setting objective Selecting the method Choosing appropriate media Time-span of campaign Question No: 13

Which of the following tools is/are the ingredient/s of promotional mix?

Advertising Personal selling Public relations All of the given options Question No: 14

Which one of the following is referring to encoding of a message for communication? Transforms an abstract idea into a set of symbols Process of selecting a communication channel Try ot understand new information Receiving a message with a common field of experience Question No: 15

All of the following are the "Advertising Hierarchy Models" EXCEPT:

AIDA model Innovation-adoption model Information procession model Hierarchy of outcomes model Question No: 16

AIDA model is the part of advertising hierarchy model, who developed this model?

Bovee Kleppner Philip Kotler E.K. Strong

Question No: 17

RACE is a problem-solving strategy and it stands for:

Research, Action, Communication, Evaluation Research, Awareness, Communication, Evaluation Resource, Awareness, Communication, Evaluation Resource, Action, Communication, Evaluation Question No: 18 ( Marks: 1 ) - Please choose one

ROPE is a problem-solving strategy and it stands for: Research, Objective, Programming, Evaluation Research, Objective, Problem, Evaluation Research, Objective, Promotion, Evaluation Resource, Objective, Promotion, Evaluation Question No: 19

ROPE strategy is one of the old problem-solving techniques and it was proposed by: Kleeppner Johan Martson Jerry Hendrix E.K. Strong Question No: 20

Which of the following represents the genuine hierarchical order of elements in the advertising pyramid?

Satisfaction, Desire, Interest, Attention, Action Satisfaction, Action, Interest, Desire, Attention Satisfaction, Attention, Action, Desire, Interest Satisfaction, Action, Desire, Interest, Attention Question No: 21

Which one of the following tools is used to decide 'Advertising Reach'?

Net Program Rating Target Rating Scale Net Rating Scale Gross Rating Point Question No: 22

Which one of the following advertising objectives can be defined to increase company's brand usage rate among existing consumers and encouraging non-users to have trial and / or purchase? Communication objective Sales objective Behavior related objective Media planning objective Question No: 23

All of the following are the different types of advertising theme, EXCEPT:

Utilitarian

Focused Informative Research Question No: 24 ( Marks: 1 ) - Please choose one

If we hear an advertisement on radio regarding a new product in the market, then radio will serve as______.

Receiver Transmitter Decoder Source Question No: 25

In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work?

Immersion Incubation Illumination Verification Question No: 26

Following are the tasks of a copywriter of an advertising agency EXCEPT:

Discussing with clients

Consulting creative team Analyzing marketing data Scrutiny the media vehicle Question No: 27

Which one of the following factors makes advertising successful over personal selling?

Limit target area Cost per Target Audience Mass Media Communication Personal Communication Question No: 28

All of the following are the functions of advertising, EXCEPT

Compel towards your product To spread a specific message To build brand recognition Put forward irregular prompts Question No: 29

Which of the following is the process of identifying groups of customers with basically similar wants, needs, preferences or buying behaviors? Profiling Positioning Segmentation

Targeting Question No: 30

For marketers, geographic classification is essentially based on an assumption that: Attitudes lead to the development of a lifestyle Lifestyle leads to the development of an attitude Areas or regions affect on buying behaviors Social class is independent of geographical location Question No: 31 ( Marks: 5 )

Suppose you are going to advertise your product on TV. What are the limitations you will face while using TV as a medium? Question No: 32 ( Marks: 10 )

An ABC Company asks you to develop an advertising campaign for newly launched consumer product. What steps you will keep in mind in order to develop effective advertising campaign?