Mgt301 Mid Term Current Paper (Dec 2010)
1. How do the personally traits effect the way people purchase items ….explain with example 2. How to implement positioning strategy 3. What do you know about marketing research and describe the 4 step in marketing research process 4. Difference between demographics and geographic segmentations MCQ of MGT301 Concept testing of new products · Supplier · Employees · Target customer · Focus ***** Refers to designing and producing the container or wrapper for a product · Packing · Designing · Branding · Labeling Goods bought routinely and regularly which give many thoughts · Convincing goods · Shopping · Specialty · All of the given above All of for are characteristic which make up the actual product expect · Quality level · Brand name · Features · After sales service The base of segmentation for business markets included · Demographics · Situational factors · Personal character · All of the given above In a business market the buyer has to make the most amount of decision making while making a · Straight rebuy · New task · Modified rebuy · None of the above The consumer buyer decision process beginning with……… · need recognition · information search · evaluation of alternatives · purchase decision which of the following units would most likely be considered in the study of consumer behavior · competitor · suppliers · individuals · None of the above Identify the contact methods used to called data · Mail , interviews , telephones · Mail , catalogues , and personal interviews · Focus ***** , online questioners · Telephones and video conferencing
Another Paper"
Most of the mcq's were from past papers. There were total of 28 mcq's. 2 questions of 3 marks each. 2 questions of 5 marks each. Q.29 : Why marketers acquire information ? (3 marks) Q.30 : What is the difference between packaging and labeling? (3 marks) Q.31 : What is marketing information system? What are the subsystems of MIS? (5 marks) Q.32 : What are the three levels of products and services? (5 marks)
Another Paper"
briefly explain market coverage strantegic 3 marks different b/w modified rebuy, straight rebuy and new task 3 marks can we manage marketing system better if yes how explain 5 marks explain marketing process 5 marks only 2 mcqs came 4rm old papers