Mkt501 Mid Term Current Paper (Dec 2010)
Friday, December 10, 2010
Mkt501 Mid Term Current Paper (Dec 2010)
today paper of mine 28mcq's two Q of 5marks & two of 3marks how good brand name added valu of company products? 3 Explain how Marketers can prolong the lives of many products in the maturity or decline stages of the PLC? Also how can they move those products back to their growth stage? 3 The first step in the product development process is generation of ideas. Discuss what are the internal and external sources of ideas? Why external sources are considered to be the more important than internal source? 5 types of discount? 5 mcq's almost from past papers...........
