TODAY MKT621 PAPERS question no 1 Suppose you are going to advertise your product on TV. What are the limitations you will face while using TV as a medium? question no 2 An ABC Company asks you to develop an advertising campaign for newly launched consumer product. What steps you will keep in mind in order to develop effective advertising campaign?
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TODAY MKT621 PAPERS
Which one of the following is NOT included in initial briefing of accounts department in pre placement evaluation? Budget Price Competition Production Total Marks: 1 Which one of the following elements is NOT included in print media? Headline Copy Illustration Voice quality Total Marks: 1 Five stages in the product life cycle can be identified. Which of the following is NOT a generally accepted stage? Introduction Peak Growth Maturity Total Marks: 1 RACE and ROPE are two problem-solving strategies. Which of the following factors are common in both strategies? Research, Action Research, Objective Research, Evaluation Research, Communication Total Marks: 1 What are the factors that can be influenced while selecting an effective media? Product characteristics Media objectives Media budget All of these Total Marks: 1 Which one of the following is the useful tool to provide technical information with complete demonstration to the industrialist? Newspaper TV Exhibition Radio
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TODAY MKT621 PAPERS question no 1 Advertising has great influence on us whether we are aware of it or not, now it is considered as fundamental elements for the companies. Explain, why advertising is necessary for any organization? question no 2 Advertising is conveying different appeals to execute their messages by using creative strategy. How would you explain the creative strategy? Also identify the steps of creative process.
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Questions related to following were present: Draw the Low Involvement Learning Model Communication Models in brief Market Education Forms of Television Advertising
