Mkt501 Final Term Current Paper (Feb 2011)
total 69 questions and my subjective paper was like that
1. Suppose you are going to buy an item which is offered for Rs.5000. Consider these situations? There is 10% discount, There is 10% surcharge. Calculate price you are going to pay for the item in each case?
2. Difference b/w Coprate media and streaming media
3. Difference b/w publicity and public relations?
4. responsibilities of marketing manger while making salogan
5. What are the factors that influence "Consumer Buying Behavior"?
6. Write the advantage of Advertising and how it is called a long lasting technique, Discuses
