Mkt501 VU Final Term Current Paper (Feb 2011)
Total Q 69
3Question of 3marks n 4Question of 5marks
60% Mcq's were from old papers
Q:diff of wholesaling n retailing? 3marks
Q:scope n requirements of quantitive research? 3marks
Q:How attractive TV commercial can be made? 3marks
Q:packing n labeling is a integral part of product selling,how it can be useful for marketers?5marks
Q:channel structure?5marks
Q:define three biases of consumer decision making?5marks
Q:telemarketing se related tha....5marks
