Midterm Fall 2011
Total 28 mcqz
Long questions are as follows:
What do you understand by direct marketing; discuss the advantages of direct marketing? 5 MARKS
How many stages are involved in adoption process.Discuss in detail? 5 MARKS
If a comapny ABC is goin to introduce a new product in tareget market what will be its positioning strategy? 3 MARKS
How would you classify customers according to their buying behavior based on the type of the product? 3 MARKS
Another Paper:
marketing research and steps of markting research (5marks)
micro enviorments advantages nad disadvantages (5 marks)
maturity of product stage (3 marks)
straight rebuy , modified rebuy , new task buying what is a diffrence (3 marks)
Another Paper:
28 MCQs ..
23 MCQs in old papers n 5 mcqs new but easy
Advantages of Adoption innovation 3 Marks
Explain the Research process n characteristic 3 Marks
Research Groups and why important for the marketer 5 marks.
if a company want s new business start and he decide to enter in the market how n why and why need to brand name. 5 Marks
