Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
MGT301 Principle of Marketing today my paper:
Q no. 1: Direct market selling benefit.
Q no. 2: How can company attack on competitors?
Q no. 3: Objective of internet Marketing
Q no. 4: One question was related to mass marketing and new marketing concept?
Q no. 5: One Question was on Cash cow, star and Question related?
Q no. 6: One question was related to public relation and publicity?
Q no. 1: Direct market selling benefit.
Q no. 2: How can company attack on competitors?
Q no. 3: Objective of internet Marketing
Q no. 4: One question was related to mass marketing and new marketing concept?
Q no. 5: One Question was on Cash cow, star and Question related?
Q no. 6: One question was related to public relation and publicity?
Another Paper:
1. What are the various tools of Public Relations? Name at least five.
2. Name any five elements of the communication process.
3. For what purpose public policy principles can be used? List down the key principles for public policy towards marketing.
4. How BCG matrix is beneficial for companies? Explain briefly.
5. What are Web Communities? Also mention its uses.
6. MR. X wants to start a business that would sell books online directly to the customers. What type of distribution channel would you recommend that MR.X should adopt.
7. How will you regard a company as one having "Global Vision"?
8. Differentiate between exploratory and descriptive research?
2. Name any five elements of the communication process.
3. For what purpose public policy principles can be used? List down the key principles for public policy towards marketing.
4. How BCG matrix is beneficial for companies? Explain briefly.
5. What are Web Communities? Also mention its uses.
6. MR. X wants to start a business that would sell books online directly to the customers. What type of distribution channel would you recommend that MR.X should adopt.
7. How will you regard a company as one having "Global Vision"?
8. Differentiate between exploratory and descriptive research?
