FINAL TERM EXAMINATION
Spring 2010
MGT301- Principles of Marketing (Session - 3)
Time: 90 min
Marks: 69
Question No: 1 ( Marks: 1 ) - Please choose one
Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.”
► Global leader strategy
► Global challenger strategy
► Global follower strategy
► Global niche strategy
Question No: 2 ( Marks: 1 ) - Please choose one
If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
► Focusing on today is important for us
► Making money is our business
► The customer is always right
► Keeping prices low is our objective
Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following factor influences the consumer buying decision process?
► Person-specific
► Social
► Demographic
► Situational
Question No: 4 ( Marks: 1 ) - Please choose one
ABC Company divides the pet market according to the owners’ race, occupation, income and family life cycle. Which of the following types of segmentation is being used by the Company?
► Occasion
► Age and life cycle
► Demographic
► Psychographic
Question No: 5 ( Marks: 1 ) - Please choose one
If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are heavy expenses incurred. Which of the following stage is being faced by the BATA?
► Introduction
► Growth
► Maturity
► Decline
Question No: 6 ( Marks: 1 ) - Please choose one
A penetration-pricing policy is particularly appropriate when demand is:
► Increasing
► Highly elastic
► Highly inelastic
► Decreasing
Question No: 7 ( Marks: 1 ) - Please choose one
If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?
► Demand-oriented
► Cost-oriented
► Experience curve
► Competition-oriented
Question No: 8 ( Marks: 1 ) - Please choose one
Which might be the effect of a successful price increase on profits?
► Profit can decrease
► No change observed in profits
► Infinite change in profits
► Profit can increase
Question No: 9 ( Marks: 1 ) - Please choose one
The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances?
► When the firm wants specialized personnel to follow up the work of the sales force
► When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
► When only one or two channels of distribution are available for products
► When the sales force is large and the marketer is thinking of cutting it down
Question No: 10 ( Marks: 1 ) - Please choose one
If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?
► Full-service wholesaler
► Full-price wholesaler
► Rack jobber
► Cash-and-carry wholesaler
Question No: 11 ( Marks: 1 ) - Please choose one
An organization is issuing a circular regarding the new credit term to all the employees. In this statement, organization is representing what?
► Media
► Source
► Decoder
► Sender
Question No: 12 ( Marks: 1 ) - Please choose one
The process of putting one's thoughts (meaning) into signs (symbols) reflects which one of the following concepts?
► Decoding
► Noise
► Interference
► Encoding
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market?
► Persuasive advertising
► Informative advertising
► Comparative advertising
► Institutional advertising
Question No: 14 ( Marks: 1 ) - Please choose one
Mr. Nabeel works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. Mr. Nabeel is also devoting much of his time towards helping retailers promotes these products. Mr. Nabeel is performing the role of which one of the following salesperson?
► A technical salesperson
► An advisory salesperson
► A promotional salesperson
► A trade salesperson
Question No: 15 ( Marks: 1 ) - Please choose one
Personal selling can be defined as which of the following communication?
► People communication
► Direct communication
► Interpersonal communication
► Local communication
Question No: 16 ( Marks: 1 ) - Please choose one
In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?
► Kiosks
► TV monitors
► The internet
► Cell phones
Question No: 17 ( Marks: 1 ) - Please choose one
The retailer is usually in an excellent position to:
► Make the most profits in the channel
► Become the channel leader
► Gain feedback from consumers
► Co-ordinate the production strategy
Question No: 18 ( Marks: 1 ) - Please choose one
E-marketing refers to which one of the following?
► Email marketing
► Electronic marketing
► Electric marketing
► Elastic marketing
Question No: 19 ( Marks: 1 ) - Please choose one
All of the following are the questions that arise when a competitor changes the price EXCEPT:
► What are the competitor’s products?
► Why did the competitor change the price?
► Is the price change temporary or permanent?
► Are other companies going to respond?
Question No: 20 ( Marks: 1 ) - Please choose one
When a company cannot supply all its customers’ needs; what would be an effect on price?
► Price will increase
► Price will remain same
► Price will decrease
► Price will decrease up to a certain limit
Question No: 21 ( Marks: 1 ) - Please choose one
Through sales management supervision, what does the company do for sales force to do a better job?
► Coaches
► Motivates
► Influences
► Forces
Question No: 22 ( Marks: 1 ) - Please choose one
Which one of the following steps is NOT a part of marketing process?
► Analyzing marketing opportunities
► Selecting target market
► Designing the business portfolio
► Develop marketing mix
