FINAL TERM EXAMINATION
Spring 2010
MGT301- Principles of Marketing (Session - 3)
Question No: 23 ( Marks: 1 ) - Please choose one
The type of salesperson that usually requires training in physical science or engineering refers to which one of the following:
► Trade salesperson
► Missionary salesperson
► Technical salesperson
► Sales assistant
Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following is NOT a public relations tool?
► Image management
► Annual reports
► Publicity
► Personal selling
Question No: 25 ( Marks: 1 ) - Please choose one
Product cost price value customer
This is related to which of the following pricing?
► Value based pricing
► Cost based pricing
► Competition-based Pricing
► Going-rate pricing
Question No: 26 ( Marks: 1 ) - Please choose one
To increase the market share a company organizes Point of Purchase (POP) Displays. It is an example of:
► Trade promotion
► Consumer promotion
► Sales promotion
► Brand promotion
Question No: 27 ( Marks: 1 ) - Please choose one
Which one of the following is used during the post purchase stage of the consumer's purchase decision to reduce post purchase anxiety?
► Sales promotion and advertising
► Personal selling and advertising
► Publicity and advertising
► Public relation and sales promotion
Question No: 28 ( Marks: 1 ) - Please choose one
HSY gives only a limited number of dealers the right to distribute its products in their territories. Which of the following distribution it is using?
► Exclusive distribution
► Intensive distribution
► Selective distribution
► None of the given options
Question No: 29 ( Marks: 1 ) - Please choose one
Moving products and materials from suppliers to the factory is related to which of the following?
► Inbound distribution
► Inventory distribution
► Outbound distribution
► All of the given options
Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following is NOTone of the levels of service offered by retailers?
► Self-service
► Operating service
► Full service
► Limited service
Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following is not the disadvantage of competitor-centered company?
► The company becomes too reactive
► A fighter orientation
► Strategy is built on what others do
► Lessens innovation
Question No: 32 ( Marks: 1 ) - Please choose one
“The controversial trade practice of selling a product in a foreign market at a price lower than its domestic market” is related to which of the following?
► Import quota
► Tariff
► Exchange rate
► Dumping
Question No: 33 ( Marks: 1 ) - Please choose one
Which of the following is true?
► GATT succeeds WTO
► WTO succeeds NAFTA
► WTO succeeds GATT
► NAFTA succeeds GATT
Question No: 34 ( Marks: 1 ) - Please choose one
Offering Pepsi at a lower price during the month of Ramadan is related to which of the following?
► Odd-Even Pricing
► Special-Event Pricing
► Segmented Pricing
► Skimming Pricing
Question No: 35 ( Marks: 1 ) - Please choose one
Internet was used for the first time in which of the following year?
► 1982
► 1984
► 1988
► 1987
Question No: 36 ( Marks: 1 ) - Please choose one
Which of the following claim that certain marketing practices hurt individual consumers, society as a whole, and other business firms?
► Social critics
► Marketing ethics
► Environmentalism
► Public policy
Question No: 37 ( Marks: 1 ) - Please choose one
Greedy intermediaries who mark up prices beyond the value of their services, comes under which of the following factors of harming consumers through high prices?
► High cost of distribution
► High advertising and promotion cost
► Excessive markup
► High pressure selling
Question No: 38 ( Marks: 1 ) - Please choose one
If your competitor has cut the price of its product and it is affecting the sale of your product and profit margin of your company, then you might decide to take some action. Which of the following action will your company take in this situation?
► Hold the same price
► Close your business
► Launch low-price “Fighting Brand”
► With draw your product
Question No: 39 ( Marks: 1 ) - Please choose one
Companies are refraining to use poisonous gases in the manufacturing of their products to prevent damage to the environment. The companies are trying to follow:
► Production Concept
► Product Concept
► Marketing Concept
► Societal Marketing Concept
Question No: 40 ( Marks: 1 ) - Please choose one
Which of the following is NOT one of the alternative concepts under which organizations design and carry out their marketing strategies?
► Distribution Concept
► Production Concept
► Marketing Concept
► Selling Concept
Question No: 41 ( Marks: 1 ) - Please choose one
A(n) ________ is a segment of the population selected to represent the population as a whole.
► Survey
► Sample
► Experiment
► Market
Question No: 42 ( Marks: 1 ) - Please choose one
Identify the contact methods used to collect data.
► Mail, personal interviews and telephone
► Focus groups and online questioners
► Mail, catalogues and personal interviews
► Telephone and video conferencing
Question No: 43 ( Marks: 1 ) - Please choose one
Reference group, family and status all play a major role in shaping the buying behavior of individuals. All these factors are grouped into which of the following?
► Cultural
► Social
► Personal
► Business
Question No: 44 ( Marks: 1 ) - Please choose one
There has been a decline in sales of ABC company. The decline in sales was caused due of financial crisis and the loss of purchasing power of the consumers. The factor which is affecting consumer purchase in this case is:
► Economic
► Social
► Occupational
► Lifestyle
Question No: 45 ( Marks: 1 ) - Please choose one
Identify the term used when buyers buy without modifications.
► New task
► Same order
► Straight rebuy
► Reorder
Question No: 46 ( Marks: 1 ) - Please choose one
The positive differential effect that knowing the brand name has on customer response to the product or service is known as ________
► Brand Equity
► Brand Positioning
► Brand Loyalty
► None of the given
Question No: 47 ( Marks: 1 ) - Please choose one
How long does the product maturity stage last?
► Longer than previous stages
► 2 months
► 1 month
► 3 months
Question No: 48 ( Marks: 1 ) - Please choose one
Sales Force Personnel must be ___________.
► Calculating
► Enthusiastic
► Angry Youngman
► None of the above
Question No: 49 ( Marks: 3 )
Briefly explain planned obsolescence? Give example where it exists.
Question No: 50 ( Marks: 3 )
Why publicity is so much powerful than advertising or sales promotion or even other form of public relation?
Question No: 51 ( Marks: 5 )
What do you know about advertising campaign? What are the benefits associated with it?
Question No: 52 ( Marks: 5 )
Your company is going to launch a new product in the market. As a marketing manager, you have selected the advertising media i.e. Newspaper. Do you think that this media is the BEST for your company’ product? Justify your argument.
Question No: 53 ( Marks: 5 )
How has E-Commerce benefited the sellers?
