FINAL TERM EXAMINATION
Spring 2010
MKT501- Marketing Management (Session - 4)
Time: 90 min
Marks: 69
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business?
► Specialty
► Industrial
► Shopping
► Consumer
Question No: 2 ( Marks: 1 ) - Please choose one
Introducing a new product into the market is called:
► Commercialization
► Experimenting
► Beta testing
► Test marketing
Question No: 3 ( Marks: 1 ) - Please choose one
In which of the following, the marketer tries his best to include word of caution for using the product?
► Labeling
► Packaging
► Bundling
► Positioning
Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following best describes 3/10 net 40 ROG?
► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days
► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days
► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days
► The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days
Question No: 5 ( Marks: 1 ) - Please choose one
Of the following, what refers to raising awareness about specific issues and to modify public attitudes?
► Public service announcement
► TV commercials
► Enrichment and education
► Public relations
Question No: 6 ( Marks: 1 ) - Please choose one
A company manufactures shoes. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is Rs:
► 720,000
► 700,000
► 600,000
► 500,000
Question No: 7 ( Marks: 1 ) - Please choose one
In analyzing and building up a product portfolio a company can use:
► Boston Consulting Group matrix
► Contribution Margin analysis
► General Electric model
► All of the given options
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is the basic role of promotion?
► Interpretation
► Communication
► Manipulation
► Information
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following is NOT method of promotion?
► Direct mail
► Public relations
► Retailing
► Advertising
Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following offers a reason to buy the product?
► Coupons
► Sales promotion
► Price pack deal
► Advertising
Question No: 11 ( Marks: 1 ) - Please choose one
How marketing manager can develop strategies for each product using information from sales force management system?
► Using communication mix variables
► Using marketing mix variables
► Using product mix variables
► Using promotion mix variables
Question No: 12 ( Marks: 1 ) - Please choose one
In which of the following the sales force management systems are used?
► Selling and management
► Marketing and advertisement
► Management and marketing
► Management and advertisement
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following is a readymade business, transferred from one place to other?
► Whole selling
► Retailing
► Franchising
► Direct selling
Question No: 14 ( Marks: 1 ) - Please choose one
A vertical marketing system (VMS), in which independent firms at different levels of production and distribution, join together through contracts to obtain more economies or sales impact than they could achieve alone. What does this statement refers to?
► Corporate VMS
► Conventional VMS
► Administered VMS
► Contractual VMS
Question No: 15 ( Marks: 1 ) - Please choose one
Which of the following is a type of vertical marketing system?
► Franchise
► Direct selling
► Mail order
► Retailing
Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following is NOT included in logistics?
► Purchasing
► Transporting
► Storage
► Financing
Question No: 17 ( Marks: 1 ) - Please choose one
In how many ways the consumer buying behavior can be analyzed?
► Five
► Four
► Three
► Two
Question No: 18 ( Marks: 1 ) - Please choose one
Which of the following is NOT a psychological need?
► Need for affection
► Need for food
► Need for water
► Need for sleep
Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following is an opportunity in an organization?
► Competitors developing new products
► The relaxation or abolition of international tariffs
► New machinery or equipment
► Lack of computing expertise
Question No: 20 ( Marks: 1 ) - Please choose one
In which of the following research technique data is not analyzed statistically?
► Qualitative
► Quantitative
► Operational
► Functional
Question No: 21 ( Marks: 1 ) - Please choose one
What does RFP stand for?
► Request for proposal
► Response for price
► Response for product
► Request for promotion
Question No: 22 ( Marks: 1 ) - Please choose one
The Cargo business covers which of the following decisions under the marketing mix strategy?
► Product
► Price
► Placement
► Promotional
Question No: 23 ( Marks: 1 ) - Please choose one
In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors?
► Situation analysis
► Product/market background
► Marketing strategies
► Market analysis
