MGT - 301 Principals of Marketing. Paper was easy. Mostly mcq's were from the past papers. Here are the subjective type questions. Q - What do you understand by the business markets and business buying process ? [3 marks] Q - Do you think that products are different from services ? if yes then how ? [3 marks] Q - Explain the concepts of post purchases behavior and buyer's decision process ? [5 marks] Q - Various segments of market and structural factors that affect long run segment attractiveness. [ 5 marks]
Another Paper:
Total marks 44 MCQs : 28 2 Questions of 3 marks 2 Questions of 5 marks Q: Define exploratory and descriptive Research? (3) Q: why we need International market segmentation? (3) Q: Explain or Define Product Line Stratagies? (5) Q: Strength and Weakness of Internet Marketing? (5)
Another Paper:
briefly explain market coverage strantegic 3 marks different b/w modified rebuy, straight rebuy and new task 3 marks can we manage marketing system better if yes how explain 5 marks explain marketing process 5 marks only 2 mcqs came 4rm old papers
Another Paper:
Most of the mcq's were from past papers. There were total of 28 mcq's. 2 questions of 3 marks each. 2 questions of 5 marks each. Q.29 : Why marketers acquire information ? (3 marks) Q.30 : What is the difference between packaging and labeling? (3 marks) Q.31 : What is marketing information system? What are the subsystems of MIS? (5 marks) Q.32 : What are the three levels of products and services? (5 marks)
