1. quantitative and qualitative market research
2. Type of buyer's need
3. Stages of customer's buying decision
4. cell phones and video games are part of mass media
5. magazine used for advertisement
6. depth interview
7. how public relation create goodwill
2. Type of buyer's need
3. Stages of customer's buying decision
4. cell phones and video games are part of mass media
5. magazine used for advertisement
6. depth interview
7. how public relation create goodwill
................
Another Paper:
TOTAL 91 MARKS 2 HOURS TIME
62 MCQS AND 7 LONG QUESTIONS 3 MARKS THREE QUESTIONS 5 MARKS FOUR QUESTIONS
80% MCQS FROM PAST PAPERS AND QUIZ FILE
Following are subjective questions
Q#1- Proper planning is necessary to make a negotiation successful how one should plan for negotiation? (3 MARKS)
Q#2- Why Retailers have more power over their suppliers? (3 MARKS)
Q#3- What are the factors that influence "Consumer Buying Behavior"? (3 MARKS)
Q#4- What is Effective advertising? (5 MARKS)
Q#5- What are three distinct types of stimuli in consumer environment acting as input variable for for the customer to provide information about specific product? (5 MARKS)
Q#6- You are being ordered to find key uncertainties in the business by using the process of scenario planning. What criteria you will adopt to find out the key uncertainties? (5 MARKS)
Q#7- "A corporate image should be consistent with the positioning of company's product, product line and Brand."
Critically evaluate this statement. (5 MARKS
62 MCQS AND 7 LONG QUESTIONS 3 MARKS THREE QUESTIONS 5 MARKS FOUR QUESTIONS
80% MCQS FROM PAST PAPERS AND QUIZ FILE
Following are subjective questions
Q#1- Proper planning is necessary to make a negotiation successful how one should plan for negotiation? (3 MARKS)
Q#2- Why Retailers have more power over their suppliers? (3 MARKS)
Q#3- What are the factors that influence "Consumer Buying Behavior"? (3 MARKS)
Q#4- What is Effective advertising? (5 MARKS)
Q#5- What are three distinct types of stimuli in consumer environment acting as input variable for for the customer to provide information about specific product? (5 MARKS)
Q#6- You are being ordered to find key uncertainties in the business by using the process of scenario planning. What criteria you will adopt to find out the key uncertainties? (5 MARKS)
Q#7- "A corporate image should be consistent with the positioning of company's product, product line and Brand."
Critically evaluate this statement. (5 MARKS
................
Another Paper:
Importance of maslow's theory of need for you as a marketer
Explain safety needs with examples
Differentiate operationalization and conceptualization
Quantitative marketing research scope and requirements
Placement of billboards
One question from mass media..
Explain safety needs with examples
Differentiate operationalization and conceptualization
Quantitative marketing research scope and requirements
Placement of billboards
One question from mass media..
