MKT624 Final Term Current Paper (Feb 2011)
Total Questions 64 Time 2:00 Hours
MCQ's 58
Subjectives Questions 6
MCQ's were all conceptual did not repeated from previous papers
while Questions repeated given below
Q1- Brand can be Analyzed by Brand Picture Explain? 3 Marks
Q2-Describe briefly Trade Promotion Marks 3
Q3:Quality of a Good Copy Marks 3
Q4: Brand Asset by scot devis 3 Marks
Q5: About Copy Strategy and Net Impression 5 Marks
Q6:Difference between Consumer promotion Trade Promotion Marks 5
Q7:what is Consumer Revolt
Paper Repeat hua tha 2009 se only subjective questions objective pata nai kahan se diay thay well all were Conceptual
MCQ's 58
Subjectives Questions 6
MCQ's were all conceptual did not repeated from previous papers
while Questions repeated given below
Q1- Brand can be Analyzed by Brand Picture Explain? 3 Marks
Q2-Describe briefly Trade Promotion Marks 3
Q3:Quality of a Good Copy Marks 3
Q4: Brand Asset by scot devis 3 Marks
Q5: About Copy Strategy and Net Impression 5 Marks
Q6:Difference between Consumer promotion Trade Promotion Marks 5
Q7:what is Consumer Revolt
Paper Repeat hua tha 2009 se only subjective questions objective pata nai kahan se diay thay well all were Conceptual
